When small steps
generate big results:
Smart, effective marketing doesn't have to be
elaborate or expensive to be effective and these
Success Stories prove it. Please feel free to share
one of your own with us by filling out the form to
the left.
Company gets their
customers' attention
A telecommunications company was frustrated because
the communications plans that they had been trying
to roll out to their customers had not been warmly
received. So at a trade show, they showed up
with a thousand generic printed plans crumpled up in
a ball with their logo on it. As participants
strolled by, the company reps threw the crumpled
balls of paper to them along with a verbal message
that the garbage was last year's plans. The
marketing maneuver gained a lot of interest and
eventual participation in the plan.
Companies launch new
website with offline promotion
Company A updates their website and needs to tell
their clients and prospects. They produce a look,
tone, and message that is carried out in a direct
mail postcard, statement stuffer, fax coversheet,
and flyer. All pieces describe many benefits found
from visiting the website. Company B has mousepads
made with the website address prominently displayed
and sent with a letter announcing their new site.
Company heats it
up
A lawn service was looking
for a way to increase the number of contracts it
signed during cold-weather months. It began a winter
promotion and gave embroidered stadium blankets to
residents who signed contracts for work to begin in
the spring. To receive a blanket, the contract had
to be signed by a certain time. As a result, 40
percent more contracts were signed than during the
previous winter, helping the lawn service over its
winter lull and resulting in contracts area
competitors wouldn’t get in the spring.
Car dealership gets big
publicity with license plate promotion
A car dealership runs a clever contest to award
the most original, funny, etc. personalized license
plates. It was a huge success as hundreds of plates
were entered, bringing lots of new visitors to the
dealership and attracting lots of media coverage.
Insurance agency builds
success in industry by becoming its main news source
This agency won over its specialty industry by
giving something back. It provides a custom
newsletter that unites, updates, and informs the
industry. Its marketing content? None. Its marketing
impact? Huge. The entire industry has come to rely
on this one provider as a key news source.
Manufacturing facility
keeps a tight watch on client activity to keep sales
up
A smart manufacturing facility checks client quoting
and buying habits monthly to identify clients who
need the "it's been a while since we've heard from
you" letter, a personal call or visit, or to be
dropped from the database. By having a system and
response tools in place, no client gets too far away
before they are reeled back.
Professional service firm
earns mileage with a thank you
A financial services firm shows genuine concern
for client relationships by sending a personalized
thank you, void of any marketing message, at a
random time of the year "just because."
Have a victory you would like to share?
Just email us a short
synopsis of the project and its results.
marketing consultant,
marketing advisor, marketing coach, marketing
success stories |
