What is
keeping you from marketing your company aggressively
and effectively?
Are you overwhelmed?
Confused?
Don't know where to
start?
Know what to do but
not how to do it?
Can start the program, but can't maintain it?
You don't have to be a marketing expert to reap
big marketing results, but you do have to have a
strategy. And that's where Consistent
Marketing (CMI) comes in.
At CMI, they help you get focused,
establish a plan, and get marketing done in a way
that is
practical, relevant, and effective for you.
Remember, their approach is helping you to implement
day-to-day action plans that grow your business on a
daily basis--that help you build and maintain
marketing momentum for ongoing, lasting results.
Their marketing consulting services
are offered in a variety of formats and modules to
make the process streamlined and productive.
Judy has shed some light on the subject..."We've found that there are two types of
organizations that really need our services.
Now, they typically find us and call
us immediately because they recognize that
need and are looking for help. The
first type is the kind that is really
hurting...their employees are dissatisfied, a number
of customers have left without any feedback, and the
sagging business is losing a lot of money.
There seems to be a black cloud over this business.
The owner/manager realizes that if they don't
do something soon, then they'll have to find another
line of work fast."
She's goes on to say, "the second type of company that
typically contacts and engages us immediately
is the company that is already ahead in their
area...perhaps they are the leading company in their
industry and geographic area and are already
enjoying healthy profits. And they realize
that to stay ahead and get great results,
they need a partner in the most critical area
(marketing) who will help them stay there. And
so they call and engage us."
For those companies that need direction,
Scott and Judy can visit in person or by telephone to
address specific issues. For companies looking to
construct and implement a full-force marketing
initiative, they follow a series of consulting modules
that help them look at the broad marketing landscape
of your business, understand where you want to go,
and devise the specific plan to get you there.
Ideally, your company employs each module in logical
order. However, depending on where you are, you may
isolate whatever modules serve your needs best.
CONSULTING MODULES:
Marketing Evaluation / Situation Analysis
We conduct a cursory review and critique of your
marketing tools, policies, and practices. We assess
the scope of your marketing framework including your
reception, identity, marketing materials, common
business practices, customer relations, and the
overall marketing impact of your company. We provide
you a written summary and face-to-face review of our
findings with suggestions for moving your company to
a stronger marketing position.
Marketing Goals and Roles
Usually very eye-opening, this program lays the
foundation and sets the tone for devising your
specific marketing actions. We ensure that all key
players are on the same page and in the right book,
outlining your marketing goals and defining the role
every single person in the company has toward
attaining them. We address a variety of issues
including:
-
your company vision
-
current marketing situation
-
marketing mindset
-
target market
-
ideal client
-
marketing roles of every department and employee
-
identification and utilization of everyday
marketing opportunities
Making Marketing
Happen: Determining Your Next Action Steps
What do you need to be doing right now to grow your
business? What do you need to be doing tomorrow,
next week, next month, and next quarter? This is the
power program where we roll up our sleeves, get our
sweat rags handy, and do the dirty work required to
lay out exactly what you need to do to make
marketing happen (successfully) in your company. We
define the specific action steps that turn your big
goals into tangible, doable tasks--what to do, when
to do it, who to do it, the cost, deadline, and how
you'll know when it's successful. All the hardfast
details that make the difference between a company
that talks about marketing and one that's busy
growing. You'll come away with a step-by-step recipe
to put your marketing into high gear immediately.
All you have to do is follow through.
Marketing Training
for Management
This is step one in creating a marketing minded
company. Are your managers able to identify
marketing opportunities? Are they putting marketing
to work in everything they do and in the way they
lead the rest of the team? We train everyone from
management to receptionists and staff to
salespeople.. We teach
you the principles, philosophies, and day-to-day
actions that make you a marketing minded company.
Marketing Inside
Out--Getting Your Entire Team Aboard Your Marketing
Machine
Marketing mindfulness cannot stop at the top. It's
your employees who are making the decisions,
communicating, and interacting in ways that impact
the company-customer relationship. They are the ones
who really put your plans into action. They are the
"closers" that make all of your marketing time,
money, and effort pay off or become obliterated. If
you want to be a marketing-minded company, or better
yet, a marketing
machine, you absolutely must train your
entire organization about smart marketing--EVERYONE!
The sessions are meaty, yet fun, and they will work
wonders for the marketing effectiveness of your
company.
Implementation
Assistance and Follow-Up
Here we develop a regular communications plan to
support you, encourage you, and ensure
follow-through on the plan you developed and
committed to--so that you create your desired
results. We're available for questions, guidance,
and support in whatever structure we determine to
best serve your organization.
Train the Trainer
Want to offer our material regularly and have your
own trainer do it? Call us. We have a program to
help you get things established and rolling.
Mystery Shopping
Sometimes the only way to learn what's really
happening in your company from a customer's
perspective is to become one. We go undercover to
give you a "day in the life" account of your
customers to identify areas of strength and
opportunities for improvement. You receive a review
and a face-to-face report of our findings and
suggestions.
Customer Surveys
and Interviews
The most effective way to address the real needs and
issues of your customers is simply to ask them. We
help you devise customer surveys that reveal the
information you really need to guide your company
and your marketing. The most effective, and our
favorite, are one-on-one customer interviews. We'll
develop the questions, conduct the personal
interviews, and give you a full reporting of
feedback and suggestions to move your marketing
forward.
marketing
consultant, marketing advisor, marketing coach,
marketing software |
